The Almave Guide to Clubs
The Almave Guide to Clubs is a bespoke editorial newspaper created for Almave, the non-alcoholic agave spirit founded by Lewis Hamilton.
Conceived as a cultural artefact rather than conventional brand collateral, the publication explores the idea of the club beyond nightlife—spotlighting the communities people actively choose to join.
From run and chess clubs to outdoor collectives and niche social groups, the guide documents new forms of belonging through editorial layouts, typographic storytelling, and the credibility of a traditional newspaper format. The result reframes connection as intentional, inclusive, and sober by choice—reflecting Almave’s belief that belonging does not require alcohol.
Almave
SERVICES
Editorial Design
Graphic Design
Brand Collateral
Social
2024
AGENCY
Academy